In-play sports betting has led the line in the online gaming industry for the past decade, but now new technological advances are poised to deliver even greater success with fresh demographics, explains Ian Bradley, chief product officer at multi-award-winning provider SBTech.
In-play betting is one of the most competitive battlegrounds for bookmakers, with players constantly demanding new ways to enjoy real-time action.
Almost 75 per cent of all bets are placed live, [...]
