Ireland's BetBright has brought in customer experience specialist Qubit to use the supplier's experience management platform in the development of its proprietary casino and sportsbook products.
The operator said that it has employed Qubit to accelerate its personalisation capabilities, using the solution to better understand and influence player behaviour.
BetBright is currently in the process of developing its own products, and believes that the solution will help better differentiate its offering from competitors.
"Controlling our own technology is [...]
