EuroMillions, the transnational lottery game, will double the number of UK millionaires and pay out larger jackpots more often following changes to be introduced in September.
The ten European operators of the mega-jackpot draw game have announced a number of changes, which include a higher starting jackpot of £14m and more than twice as many jackpots of over £50m a year.
Other new promotions include draws offering jackpots of around £100m and a new must-be-won pan-European raffle event, the European Millionaire Maker, the first of which is expected to take place at the end of October and create 25 millionaires.
There will also be a range of local enhancements. Camelot UK Lotteries, the licensed operator of the National Lottery in the UK, has confirmed that there will be double the number of UK millionaires with at least two guaranteed UK millionaires in every draw and a minimum of 208 per year.
The Mega Weeks promotion at the end of every month will also see more UK players winning guaranteed £1m prizes and luxury lifestyle experiences.
To make these changes possible, the number of Lucky Stars from which players can choose will expand from 11 to 12. The cost per line will also increase to €2.50 in Europe and £2.50 in UK.
The EuroMillions is run by ten operators across nine countries: the UK, France, Spain, Austria, Belgium, Ireland, Luxembourg, Portugal and Switzerland and is the world’s biggest lottery in terms of sales. The first EuroMillions draw took place on 13 February 2004 and to date the game has created more than 1,250 millionaires in the UK.
“EuroMillions has always captured the UK public’s imagination with its exhilarating jackpots and numerous multi-million pound winners – boosting returns to Good Causes in the process," Camelot's consumer and retail director Sally Cowdry said.
“It’s now time to re-energise the game and take it to the next level – and these fantastic enhancements will do just that, helping us to deliver even more for our players and UK Good Causes in the years to come.”
Tickets for the new version of the game will go on sale on Saturday September 24th, with the first draw taking place on Tuesday September. 27th A jackpot of around £100m is expected on Friday September 30th.