New York-listed gaming supplier Scientific Games Corporation has completed its acquisition of sports odds and data services supplier Don Best Sports.
The company said that the acquisition enhances its sports betting portfolio and managed trading services with real-time data and pricing resources.
The acquisition follows the launch of SG Digital's Gibraltar-based sportsbook operations service, which provides trading, marketing and product management services to customers.
"Don Best's world-class sports betting trading operation completes our full-service sports betting solution and enhances our ability to provide customers with a complete managed sportsbook,” said Scientific Games chief executive Barry Cottle.
“Don Best's unrivalled pricing, trading and data services, combined with our new marketing services and OpenBet, our global leading sports betting technology platform, uniquely fortifies our position as the world's leading sports betting provider, ready to help our customers win in the emerging US sports betting market and beyond."
The Don Best team will provide betting and pricing services along with real-time event data solutions, and will be headed up by managing director Benjie Cherniak.
Cherniak has spent the past decade building Don Best’s sports information, live pricing, and data integrity divisions. He will report directly to SG Digital's senior vice president of sportsbook, Keith O'Loughlin,
"We're joining the Scientific Games team during a transformational time in the sports betting space, and our offerings are the perfect complement to the company's already-strong portfolio of products and services,” explained Cherniak. “With our specialized leadership, unmatched expertise in the North American market, extensive knowledge of the region's most popular sports, and leading trading capabilities, we will continue to augment our partners' sports betting technology."
O'Loughlin said that Don Best would make an immediate contribution to the SG Digital portfolio.
"When you put together a comprehensive sports offering, it's important to capture every single customer need in the teams you build,” he said. “For us, Don Best is a perfect piece in the larger sports betting puzzle, truly augmenting our comprehensive offering for sportsbook operators.
“Don Best's trading platforms already seamlessly integrate into our OpenBet product suite, so the impact will be instantly beneficial. We're thrilled to welcome Don Best to the SG Digital team and to continue improving our product portfolio.”
Shares in Scientific Games Corporation (NSQ:SGMS) closed at $22.73 per share in New York Friday, down 0.66 per cent.