Swedish casino games developer Net Entertainment has made its first move into the land-based gaming sector following a partnership with UK bookmaker William Hill.
The company said that the deal marked its "very first" land-based gaming machine partnership, and complements its existing agreement with the operator.
Net Entertainment games will soon be available in William Hill's licensed betting offices (LBOs). The bookmaker has over 2,300 LBOs across the UK.
“This is a big step and a milestone [...]