Greek digital media business Vermantia has launched 360Virtual, an end-to-end virtual games service featuring content supplied by Kiron Interactive and Betradar.

The 360Virtual solution is a portfolio of virtual games built on plug-and-play technology, with cycling, motor racing, table tennis, badminton and archery products to supplement the ten games already available.

It is powered by Vermantia’s V Plus Media Platform which delivers content broadcast solutions across retail, online and mobile channels. The technology can also be integrated onto self-service betting terminals for an enhanced retail gaming experience.

The portfolio features football, horse racing, dog racing, trotting and tennis games from sports data specialist Betradar and the company’s existing partner, South African virtual sports software provider Kiron Interactive. Vermantia has already partnered Kiron to launch virtual sports for Intralot’s B2C brands in the Italian market.

The 360Virtual solution will be further enhanced with a further five products to be rolled out.

Vermantia chief executive Filippos Antonopoulos said he was excited to collaborate with Kiron and Betradar, describing the pair as “two global leaders in international gaming.”

He said the launch of 360Virtual provided the opportunity for the company to “to empower [its] global broadcast services with the world’s leading portfolio of virtual games.”

“We believe in the ascendance of virtual games as an entertaining and highly profitable product vertical, which can be offered by operators on a standalone basis, or complementary to any existing successful sportsbook,” Antonopoulos added.

The launch comes as Vermantia looks to expand its footprint in Europe, Latin America, Africa and the US gaming market, with the company looking to offer premium content across all channels.