Digital sports content provider Perform Group has renewed its partnership with Football DataCo until the end of the 2018/19 season.
The extension sees Perform’s Opta and Running Ball businesses continue as the official media and betting data partners of the eight professional leagues and associated competitions covered by Football DataCo, including exclusive global distribution rights.
It follows Perform’s landmark deal with Football DataCo in July 2013, which marked the first time a company had been appointed to [...]
