Sports betting and fantasy sports operator DraftKings has been selected as the National Football League’s first official daily fantasy partner.

The agreement gives DraftKings exclusive access to NFL branding for use across its suite of daily fantasy sports (DFS) products., with the partners also collaborating on a range of content and product offerings for the DraftKings DFS app, as well as integrations across NFL Media properties.

“This is a defining moment in the industry, and we are thrilled to become the first daily fantasy sports partner to enter into a formal relationship with the NFL,” said DraftKings CEO Jason Robins. “Throughout our discussions with the League, it was evident we share a common vision around the future of fan engagement, and we are excited to continue on this unique journey with the NFL as our Official Daily Fantasy Partner.”

NFL Partnerships chief revenue officer and executive vice president Renie Anderson commented: “Daily fantasy football has been a tremendous vehicle for fans of all types to deepen their engagement with the NFL.

“We’re thrilled to partner with DraftKings, a clear leader in the daily fantasy space, as they continue to innovate and provide our millions of fans additional ways to interact with and enjoy the NFL.”