London-listed gaming operator William Hill has been named an official sports betting partner of the National Basketball Association (NBA).

The designation gives William Hill the right to use official NBA betting data and league marks across its mobile platforms and sportsbooks throughout the United States, with the company also gaining brand exposure across the NBA’s digital assets, including, the NBA app, and the NBA’s social media platforms.

“William Hill is a globally respected brand that has set an early standard for sports betting in the U.S. market,” said NBA senior vice president and head of fantasy & gaming Scott Kaufman-Ross. “We are delighted to partner with William Hill as they grow their business throughout the U.S. and are excited to work together to provide a world-class experience to our fans.”

William Hill vice president of strategy and business development Dan Shapiro added: “We are proud of this creative partnership that benefits our customers and our partners nationwide while promoting legalised wagering on NBA events. The NBA has been a leader in recognising the benefits of a legal sports betting market.

“We expect this to be the beginning of a long and mutually beneficial relationship with the league and its teams."

Shares in William Hill plc. (LSE:WMH) were trading down 1.43 per cent at 190.20 pence per share in London Thursday morning.