Kaizen Gaming’s Betano brand has become the official partner of South American football confederation CONMEBOL.

The agreement runs until 2028 and includes sponsorship of CONMEBOL Copa America 2024, which takes place in stadiums across the United States from June.

The agreement also encompasses other competitions under CONMEBOL’s umbrella, including the CONMEBOL Pre-Olympic tournament, CONMEBOL Copa America Women, CONMEBOL Copa America Futsal Men and Women, CONMEBOL Copa America Beach Soccer, CONMEBOL U20 Men and Women, CONMEBOL U20 Futsal Men and Women, and CONMEBOL U20 Beach Soccer.

“We are delighted to join forces with CONMEBOL, the most respected institution in Latin American football,” said Kaizen Gaming founder and CEO George Daskalakis. “This partnership does not only show our passion for the sport and the region but also highlights our dedication to delivering innovation and excellence within the industry.

“We are eager to elevate the fan experience to new heights, providing unforgettable moments through responsible gaming.”

CONMEBOL president Alejandro Dominguez said: “We are thrilled to welcome Kaizen Gaming and its brand Betano as an official partner of CONMEBOL.

“Their commitment to football and gaming innovation align seamlessly with our vision for the future of the sport in Latin America. Together, we are planning to deliver extraordinary experiences to football fans across the continent.”

Betano is also an official global sponsor of this year’s UEFA European Football Championship in Germany.