PKR Launches Nuts and Loaded Branded Poker Rooms

23rd December 2009 8:31 am GMT

Alderney-based 3D poker operator PKR.com has added some new branded poker rooms to its site under a partnership agreement with the UK's IPC Media, publisher of lad-culture magazines Nuts and Loaded.

The launch of the Nuts and Loaded branded rooms at PKR.rom will be accompanied by a major marketing campaign including display activity across both brands in print and online in addition to marketing support from PKR.

Readers and fans will be able to experience a unique poker room environment fully branded with distinctive Nuts and Loaded imagery, with options to personalise their poker-playing avatars with Nuts and Loaded merchandise.

"We think that the collaboration with IPC Media is a perfect matchup of brands," said Simon Prodger, PKR Marketing Director. "Nuts and Loaded readers are spot on for us, and by having branded environments within our game, we offer them a unique poker experience."

Readers of the magazines will also benefit from helpful poker tips and tricks from members of Team PKR Pro, as well as stories of their exploits in poker tournaments across the world. There will also be special promotions for readers throughout the year. PKR meanwhile gains access to a highly receptive audience of potential poker players.

"Between them, Nuts and Loaded have a combined audience of more than 1.7 million monthly unique users online," said Nuts publisher Clair Porteous. "Both are iconic men's lifestyle brands and collaborating with a partner of the calibre and scale of PKR really ticks all the boxes."

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