Virtual sports specialist Inspired has extended its retail supply deal with Paddy Power Betfair.

The new three-year agreement will see the supplier continue to provide virtual sports content to the Paddy Power retail estate in the UK and Ireland, including a number of new virtual titles.

Games such as Rush Football 2, Rush Cricket and Rush Golf will be launched, along with updated versions of Rush Greyhounds and Rush Horses.

"I'm delighted that Inspired will continue to supply its world-class virtual sports to Paddy Power for the next three years," Inspired chief commercial officer for digital games Steve Rogers said.

"At Inspired we are continually innovating and extending our virtuals offering, and I am proud that we can deliver such a fantastic range of products to Paddy Power customers."

Paddy Power director of retail product and innovation, Michael Ahearne, added that the deal was "fantastic news" for Paddy Power customers, who gain access to more virtual content than ever before.

"We're confident that these new products will prove popular with our customers; from football, to golf, to greyhounds, there's something for everyone."


GIQ Magazine