Sportium, the joint venture between Ladbrokes and Cirsa, has renewed its sponsorship agreement with Spain’s top football league, La Liga de Fútbol Profesional (LFP).
The two-year extension will see the operator continue to serve as La Liga’s official betting partner for the 2017-18 and 2018-19 seasons.
The partnership was first agreed in 2014, giving Sportium brand exposure in stadiums, around TV match broadcasts, and via the league’s web, mobile and social media channels.
The operator also has a sponsorship deal [...]
