A survey of social casino players carried out by marketing analytics specialists Traffic Generation (TraffGen) has revealed a high level of engagement among social casino players with 81 per cent returning to play a game after leaving.
A survey of 1,153 players revealed that just 19 per cent of respondents did not to return to play an app after lapsing.
The decision to stop playing an app was more likely to be a result of the fact [...]
