Marketing solutions provider Beehive has struck a deal to supply its customer relationship management (CRM) tools to betting operator Stanleybet.
The agreement will see the Beehive platform rolled out in markets including the UK, Romania, Italy, Croatia and Denmark.
Beehive's CRM tools will give Stanleybet a marketing optimisation engine that dynamically clusters customers by behavioural attributes, serving relevant marketing messages to them to maximize customer value and boost retention.
“We are delighted to have joined forces with Stanleybet, and to grow [...]
