Online instant win games provider IWG has launched its games with Canada’s Atlantic Lottery Corporation following an integration with Scientific Games.
It follows the launch last month of Atlantic Lottery’s new Scientific Games-powered omni-channel gaming system.
IWG’s Progressive Play Remote Gaming Server (RGS) has been integrated with the platform, with 20 games already live including Cashbuster, Monopoly and Slingo, and another 20 games set to be rolled out over the next 12 months.
In addition, the supplier will develop exclusive online versions of Atlantic Lottery’s successful retail products.
“This deal highlights the growing appeal of our offering from lotteries all over the world and we’re thrilled to be providing Atlantic Lottery players with our full suite of games through the Lottery’s new gaming system from Scientific Games,” said IWG’s chief executive Rhydian Fisher. “Atlantic Lottery’s entire instant win catalogue is now made up of our exciting content, reflecting a spread of mechanics and price points, prize levels and styles to appeal to a full lottery player base.
“Following on from our integration with Michigan Lottery, we are continuing to expand our presence in North America and Canada with more deals lined up in the near future.”
Atlantic Lottery’s brand manager Amanda Nicol said that the operator was pleased to launch IWG’s library of games.
“They have proven content that has performed well in other markets,” she said. “Our customers have responded very positively, with revenue exceeding expectations in these early weeks.The integration via its RGS has made the whole process extremely efficient, and it’s been a pleasure to work alongside them.
“IWG has built a strong reputation for delivering high quality instant win content and we’re confident our players will enjoy the variety of games they have to offer.”
Pat McHugh, Scientific Games’ senior vice president, global lottery systems, added: “We are excited to launch one of the lottery industry’s most advanced gaming systems for Atlantic Lottery and meet the lottery’s vision of a unified experience for their players.
“Our long- time, trusted relationship with IWG has enabled the seamless integration of their exciting portfolio of instant win games.”