UK-licensed online fantasy sports operator Fanto has partnered with London newspaper City A.M to launch a new fantasy sports competition during the upcoming Euro 2016 tournament.
Fanto said that the launch with its media partner follows a "sustained period of research, innovation, and product development by the company.
Fanto founder James Pope said: "We’re thrilled that City A.M chose Fanto as their partner for the upcoming Championships and are particularly excited to have City A.M readers join the competition.”
Pope said that the platform was the first of its kind, providing DFS fans with the freedom to compete across multiple sports and competitions, via their iPhone app or online.
“This is something DFS fans around the world have been asking for, and Fanto has been able to deliver,” he said.
The media partnership coincides with Fanto releasing its multi-sport Daily Fantasy Sport (DFS) platform - accessible to users through the Fanto.co.uk website and via mobile.
Fanto will also be launching its European Premier League 15/16 season after the tournament, offering weekly and daily competitions with guaranteed prize pots, along with the ability for customers to create their own friends leagues free of charge.
Martin Mancaster, director of City A.M, added: "We believe that the competition with Fanto is a fantastic way to connect our readers and enhance their experience and engagement during the European Football Championship 2016.”
“The Fanto platform is innovative, user-friendly and a one stop shop for all our readers' daily fantasy sports demands."
A donation of the proceeds from the City A.M. challenge will be donated to Maggie's, a charity dedicated to providing free support to people with cancer and their family and friends.
Established in 2005, City A.M. is a free, business-focused newspaper distributed in and around London, with a circulation of approximately 110,000 copies per day.