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Betfred selects Callcredit for card verification software

6th January 2012 10:16 am GMT

Independent bookmaker Betfred has selected Callcredit Information Group's CallValidate software to confirm the identity and payment details of new and existing customers using the company’s Betfred.com online betting operation.

CallValidate helps to protect against identity impersonation and payment fraud by allowing operators to capture and validate customers' names, addresses and date of birth details, whilst conducting a real-time check against bank and credit card providers' records.

CallValidate's new Ownership Fraud Alert feature further [...]

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