ESPN Bet goes live in 17 states across the US

PENN Entertainment has completed the transition of its online sportsbook to the ESPN Bet brand, which is now live in seventeen states across the United States.

The launch of the newly branded online sportsbook follows an exclusive long-term strategic alliance agreed with ESPN in August, with PENN’s online casino offering also accessible within ESPN Bet under the Hollywood Casino brand in Michigan, New Jersey, Pennsylvania and West Virginia.

“We're extremely proud to introduce ESPN Bet and look forward to delivering an exceptional customer experience to fans across the US,” said PENN Entertainment CEO and president Jay Snowden. “Our successful launch is the culmination of months of hard work across both teams and we could not be more excited to roll out ESPN Bet in partnership with ESPN.

“PENN’s operational excellence paired with ESPN's unmatched brand and reach is a powerful combination that will drive this compelling new sportsbook.”

ESPN Bet operates on the Penn Interactive Gaming Platform, a proprietary technology stack built by PENN’s in-house product and engineering teams.

Shares in PENN Entertainment Inc (NASDAQ:PENN) closed 1.62 per cent higher at $24.40 per share in New York Wednesday.