Horse Racing Ireland subsidiary Tote Ireland has launched Colossus Bets’ sporting jackpot pools, among the biggest in the industry, becoming the first horse racing tote to launch such a product.
The jackpots are now available across Irish Tote’s web and mobile platforms, with the agreement also including an option for the operator to launch Colossus Bets’ partial cash-out technology across its platform.
“We have grown volumes into our core horseracing pools by offering minimum guaranteed pool prizes [...]