Gibraltar-licensed secondary lottery provider Lottoland has been in operation for less than three years but already has grand plans for the lottery sector. Managing director Nigel Birrell tells Gaming Intelligence how the company’s innovations are making lotteries more appealing to younger players.
Lottoland is Gibraltar’s only licensee whose main operations are in the lottery sector. It first went live in March 2012 following six months of development, targeting the German-speaking market, and received a Gibraltar licence in May 2013 via its EU Lotto subsidiary.
Eighteen months later, the company has moved into swish new offices in Ocean Village and is ready for the next phase of its expansion – what it calls the “internationalisation” of lotteries.
“We are trying to roll out this concept of being the first international lottery provider, because currently there is no such thing,” says managing director Nigel Birrell, the former group director of mergers and acquisitions for bwin.party digital entertainment.