Australian gaming giant Tabcorp Holdings has secured its first major international B2B deal with an agreement to launch a new online sportsbook in the UK and Ireland in partnership with newspaper publisher News UK.

The ten-year agreement will see News UK, owner of the UK’s most-read newspaper The Sun, launch a new betting brand next year under Sun Bets.

Tabcorp said that the new business will bring together its own capability in global betting with News UK’s vast customer base and market-leading media assets...

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