William Hill was the UK’s leading bookmaker – online and off – but the numbers have gone into reverse, executives have left in droves and CEO James Henderson has issued a profit warning. Gaming Intelligence looks for the causes of its malaise and asks where it goes from here.

James Henderson is approaching the second anniversary of his appointment as chief executive of William Hill and the second year of his fourth decade with the business. Yet having taken over a business that was firmly established as a market leader under his predecessor Ralph Topping, he finds himself at a company in crisis.

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