As the dust settles on Flutter’s audacious bid for The Stars Group, Gaming Intelligence assesses the three issues that will govern its success or its failure.
Flutter’s proposed acquisition of The Stars Group has provoked all sorts of reactions - from awe at its scale, to a disinterested shrug from those weary of the industry’s mega-mergers.
It will have more than 13 million customers, revenue of £3.8bn and EBITDA of £1.14bn. It will bring together market leaders [...]