Scientific Games' B2B interactive division SG Digital has begun the process to certify its sports betting technology with the New Jersey Division of Gaming Enforcement (DGE).
The company has submitted to the review process at this early stage in order to ensure that its clients are able to launch sports betting as quickly as possible, should the US Supreme Court decide to repeal the Professional and Amateur Sports Protection Act (PASPA).
The Court is currently deliberating New Jersey's appeal against PASPA, with anticipation rising that a decision is imminent.
As well as beginning the initial stages of the licensing process, SG Digital is making a number of market-specific enhancements to the sports betting products it can offer in the US via the OpenBet platform.
This follows the launch of a recruitment drive to support the division's growth, with a new office opened in the Polish city of Krakow and efforts taken to increase its headcount across all offices worldwide.
"Legalized sports betting in the US is an exciting prospect for us, and we're taking every step possible to ensure our product offering is fully compliant to hit the ground running when the marketplace eventually opens up beyond the current regulated states," SG Digital senior vice president of sportsbook and platforms Keith O'Loughlin said.
"OpenBet has built a strong reputation as a trusted sportsbook provider in Europe, and we're confident we can replicate that success in the US and all other emerging regulatory territories," he continued. "We have spent time considering US customer needs and are focused on ensuring that the user experience is of high standard and can be delivered with speed."
SG Digital chief executive Matt Davey added: "SG Digital has a strong presence in New Jersey with our Open Platform System (OPS) already certified in the state; our knowledge of the market will play an important part in preparing OpenBet for the marketplace.
"We work closely with the DGE to ensure responsible gaming experiences and congratulate the effort of the DGE and the state of New Jersey for taking progressive action to help create a safer sports betting market for the public.
"We are setting the foundations well in advance to help our partners establish themselves early in the emerging territory."
Shares in Scientific Games Corporation (NYQ:SGMS) were trading up 0.11 per cent at $43.95 per share in New York early Monday morning.