LeoVegas-owned online casino operator 21.co.uk has signed up as the official UK sponsor of this weekend’s 2018 Shanghai Darts Masters in China.
It marks the first darts sponsorship for a Rocket X brand following its acquisition by LeoVegas from Intellectual Property & Software (IPS) in January.
Taking place at the Pullman Hotel in Shanghai this weekend (Friday July 13th and Saturday July 14th), the event sees eight of the leading Professional Darts Corporation (PDC) players, including Michael van Gerwen, compete against eight local qualifiers for the £20,000 first place prize.
Rocket X, which also operates brands such as Slotboss, BetUK and UKCasino, will see its 21.co.uk brand feature on each of the players’ shirts, as well as across the tournament set.
“We are thrilled to be sponsoring the 2018 Shanghai Darts Masters, one of the best events of the year in the darts calendar,” said Mark Good of 21.co.uk. “This is 21.co.uk’s first sponsorship in darts and it gives us the perfect platform to promote the 21.co.uk brand and show our passion for live sports in front of a huge audience on ITV4.”