Online poker operator PKR has appointed former Sportingbet and Tipp24 executive Neil Alexander as its new chief executive, replacing Malcolm Graham in the role.
He joins the operator after two years with Tipp24, where he served as managing director of the company’s MyLotto24 and Lotto Network divisions. In that role, he helped develop each business channel and advised on the company’s business and strategy.
Prior to that, Alexander worked for Sportingbet, joining in 2007 and moving through a number of positions until leaving in 2013. He joined as European finance director, before moving to become the operator’s chief financial officer for Europe and managing director of its Guernsey business.
For his final nine months with Sportingbet, he served as managing director for Europe, where he was responsible for restructuring the team and ensuring it was able to operate under budget.
Alexander replaces Malcolm Graham as PKR CEO, who left the company in February after nine years.
Graham, who became CEO in 2006 after more than four and a half years as managing director of online for London’s land-based Ritz Club casino, departed to become vice president of Gametech, a mobile-focused binary options provider.