bwin.party digital entertainment has sealed landmark deals to sponsor NBA basketball team the Philadelphia 76ers and NHL ice hockey team the New Jersey Devils through its New Jersey-licensed PartyPoker brand.
The partnerships are expected to be confirmed at a joint news conference at the Prudential Centre in New Jersey later today, and mark the first instance of an online gambling company backing a professional US sports team.
The deals will see PartyPoker branding feature around both of [...]
