London-listed betting and gaming operator William Hill has appointed former Betsson president and chief executive Ulrik Bengtsson to the newly-created role of chief digital officer.
In the position Bengtsson will have oversight of the William Hill Online business, while also managing global data, brand, marketing and customer services.
He will report directly to William Hill chief executive Philip Bowcock and is to join the group executive committee when he begins the role in April.
Bengtsson joins William Hill having [...]