London-listed 888 Holdings has signed its first sponsorship deal in the German Bundesliga, with its 888sport brand serving as an official partner of RB Leipzig.
The agreement will run until at least 2023 and will see 888sport benefit from TV-relevant advertising, including Cam Carpets next to the goals and LED-board animations, [...]
Sydney-listed betting and gaming operator PointsBet has joined the NHL Alumni Association (NHLAA) as its exclusive sports betting partner in Canada and official partner in the United States.
The multi-year deal provides PointsBet Canada with marketing and licensing rights to the NHLAA, as well as access to NHL Alumni across North America.
"The NHL Alumni Association [...]
Flutter Entertainment’s FanDuel Group has penned a multi year sports betting partnership with the NFL's Buffalo Bills.
FanDuel will serve as the official mobile sports betting partner of the Buffalo Bills and gains access to official Bills marks and logos for marketing purposes, as well as in-game branding and activations at [...]
Arizona-licensed sports betting operator SaharaBets has entered into an official sports betting partnership with the NHL's Arizona Coyotes.
Meruelo Gaming, an affiliate of the SAHARA Las Vegas and Grand Sierra Resort casino venues in Reno, has agreed its first betting partnership ahead of next week's launch of SaharaBets in Arizona's regulated [...]
Super Group-owned sports betting operator Betway has agreed its first sponsorship deal in France with French Ligue 2 football club Toulouse FC.
The multi-year agreement will see Betway branding appear on LED boards and panels around the Stadium de Toulouse, and on players' kit until at least the end of the [...]
Asia-facing sportsbook operator JBO has agreed an extension to its official betting partnership with French Ligue 1 football club Olympique de Marseille.
JBO's ongoing collaboration with Olympique de Marseille (OM) provides marketing and customer activation opportunities across Asia as the French club positions itself for a return to the Champions League next year.
“JBO has [...]
Asian betting operator BK8 has been named as the official betting Partner of English Championship football club Huddersfield Town for the remainder of the 2021/22 season.
BK8 was founded in 2014 to serve the Asian market and is now targeting expansion into other territories, with the betting partnership with Huddersfield giving [...]
The Finnish Government has approved amendments to the country’s Lotteries Act to reduce the negative effects of gambling and strengthen the state monopoly more effectively, including the possibility to block payment transactions.
The stated aim of the reform is to prevent harm caused by gambling and to combat marketing by unlicensed [...]
Leading US operator BetMGM and the PGA TOUR have announced a three-year extension to their marketing and content partnership through to 2024.
The agreement will see BetMGM continue as an official betting operator of the PGA TOUR, working together to provide odds to fans via TOUR digital platforms, as well as [...]
New York-listed gaming operator Bally’s has agreed a deal to serve as the exclusive sports betting partner of Major League Fishing (MLF).
This deal represents Bally’s fifth sports betting agreement with a professional sports league, following previously announced deals with the National Hockey League, the National Basketball Association, the Women’s National [...]
Britain's Betting and Gaming Council has formed a cross-industry Ad Tech Forum to look at how the latest technology can be used to further protect children and vulnerable people online.
This cross-industry effort includes BGC members such as Flutter Entertainment, bet365 and William Hill, Advertising Association members and the Lotteries Council.
Leading tech [...]
Sydney-listed betting and gaming operator PointsBet USA has penned a multi-year partnership with Playfly-owned Maryland Sports Properties.
The agreement marks the first sports betting partnership within the Big Ten Conference and will feature fan-facing in-game and campus activations in and around Maryland's XFINITY Center and Capital One Field at Maryland Stadium.
"Investing in the University of [...]