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Better Collective agrees to acquire Playmaker Capital for €176 million

Copenhagen-headquartered Better Collective is strengthening its affiliate marketing presence in the Americas with an agreement to acquire Playmaker Capital for a total consideration of €176 million.

The deal represents Better Collective’s second largest acquisition to date and comprises digital sports media brands with a combined monthly audience of more than 200 [...]

1 min read
Acroud

Acroud appoints Andrzej Mieszkowicz as new finance chief

Stockholm-listed betting and gaming affiliate Acroud has appointed Andrzej Mieszkowicz as chief financial officer.

Mieszkowicz will join the group management team when he assumes his new role on 1 November, succeeding Tricia Vella, who announced earlier this month that she will step down at the end of this year.

Mieszkowicz joins Acroud [...]

1 min read
Catena Media

Catena Media brings in Pierre Cadena as VP corporate strategy

Stockholm-listed iGaming affiliate Catena Media has hired Pierre Cadena as vice president of corporate strategy.

Cadena will be responsible for developing Catena’s corporate strategy and supporting execution across the organisation, and will join the group next week based in the United States.

“We’re excited to welcome Pierre to Catena Media,” said Catena [...]

2 mins read

ReferOn signs 2rbo Affiliates partnership

Affiliate management systems provider ReferOn has secured a new partnership with 2rbo Affiliates.

The agreement covers all seven brands on 2rbo’s platform, which include Soft2Bet-owned Betinia, YoYo Casino, CampoBet, Malina Casino, LightCasino, Cadabrus, and Zulabet.

“We're thrilled to extend our platform to 2rbo Affiliates,” said ReferOn affiliate program tech team lead David [...]

1 min read

Pragmatic Solutions enhances platform with Smartico’s marketing solutions

Pragmatic Solutions has integrated Smartico’s CRM enhancement solution and affiliate management system into its iGaming platform.

The collaboration enables Pragmatic Solutions’ operator partners to enhance player acquisition, bolster engagement strategies, and maximise client lifetime value through Smartico’s real-time, automated and personalised marketing and gamification tools.

“We are excited to collaborate with Pragmatic [...]

2 mins read
Acroud

Acroud begins search for new finance chief

Stockholm-listed gaming affiliate Acroud has begun the search for a new chief financial officer (CFO) after confirming that Tricia Vella will step down at the end of this year.

Vella will officially step down as CFO on 28 December, having taken on the role of interim CFO in February following the [...]

1 min read

Better Collective proposes dual listing on Nasdaq Copenhagen

Betting and gaming affiliate Better Collective has announced plans to dual list its shares on Nasdaq Copenhagen.

The company said that the dual listing is a natural next step after being founded and incorporated in Denmark, with its headquarters in Copenhagen.

Better Collective will remain listed on Nasdaq Stockholm, where it has [...]

1 min read

Better Collective expands Danish footprint

Better Collective is expanding its presence in Denmark through the acquisition of digital sports content provider Tipsbladet.dk.

Better Collective will pay €6.5 million in three cash instalments to acquire the business, which is not expected to have an impact on the company's financial targets for 2023.

“I am very proud that we [...]

3 mins read
Better Collective

Better Collective expands LatAm focus with Torcedores.com acquisition

iGaming affiliate Better Collective has acquired its first Brazilian sports media brand through the acquisition of Torcedores.com.

Headquartered in Sao Paulo, Torcedores.com is one of Brazil’s leading sports media platforms with a monthly average of more than 12 million sports fans over the past 12 months.

The acquisition, the financial details of [...]

2 mins read
FansUnite Entertainment

FansUnite to increase affiliate focus as CTO steps down

FansUnite Entertainment has revealed that co-founder and chief technology officer Jeremy Hutchings will step down next month as the company increases its focus on the iGaming affiliate segment.

Hutchings has served as CTO for the past three years, having previously held the same role at Askott Entertainment, which was acquired by [...]

1 min read

Better Collective hits record Q2 as revenue tops €78 million

Shares in Better Collective climbed more than 10 per cent in Stockholm Wednesday morning after the betting and gaming affiliate delivered another record performance during the second quarter of 2023.

Revenue in the second quarter increased by 39 per cent year-on-year to €78.1 million, buoyed by a 32 per cent rise [...]

1 min read
Catena Media

Catena Media shares slump as Q2 revenue falls 16%

Stockholm-listed iGaming affiliate Catena Media has reported a 16 per cent fall in revenue from continuing operations to €16.9 million for the second quarter of 2023, as revenue from North America continued to decline.

North America revenue was down by 16 per cent at €12.5 million in Q2, while revenue from [...]

1 min read
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