The Stars Group-owned affiliate odds comparison site Oddschecker has agreed to acquire London-based live scores and football statistics site WhoScored.com for an undisclosed sum.

The acquisition will see Oddschecker gain access to data across 500 football leagues, 15,000 teams and 250,000 players, alongside WhoScored.com’s proprietary algorithm that automatically generates player ratings in real-time during matches.

WhoScored.com was founded in 2008 and currently attracts over 300m page views per year and over 3m unique monthly users.

“I am delighted to welcome the WhoScored team to Oddschecker Global Media,” said Oddschecker Global Media chief executive Toby Bentall. “WhoScored.com is a well-established site with a fantastic product and brand which draws a strong audience in our key target territories.

“The acquisition will enhance our strong product offering while the integration will allow WhoScored to leverage our core strengths, thereby delivering growth to both businesses.”

WhoScored founder and CEO Cristiano Acconci added: “I am thrilled that WhoScored will be joining Oddschecker. We share the same passion of serving football fans around the world with outstanding content.

“Their global presence, innovative technology and extensive commercial experience makes them the perfect partner to help accelerate WhoScored’s growth. The team looks forward to developing the product further while leveraging the talent of our new colleagues.”

Shares in The Stars Group Inc (TOR:TSGI) closed up 2.04 per cent at CAD$20.97 per share in Toronto Friday.

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