UK bookmaker William Hill has made its first foray into the professional boxing arena, signing a deal with Matchroom Boxing to sponsor next week’s match up between Olympic champion Anthony Joshua and Dillian Whyte.

Taking place next week on December 12th at The O2 arena in London, the British and Commonwealth title showdown sold out within hours of going on sale in September.

The Bad Intentions night of boxing event will be sponsored by William Hill Vegas, the UK bookmaker’s online casino brand.

“Bad Intentions is going to be the biggest British boxing show of the year and we’re delighted to be associated with this highly anticipated sporting event,” said Alex O’Shaughnessy, chief marketing officer at William Hill. “Vegas is synonymous with the sport of boxing and we believe the William Hill Vegas brand is an ideal fit for our first venture into big time boxing.”

While this is William Hill’s first foray into professional boxing, the operator isalso involved in amateur boxing through a three-year deal with the Haringey Box Cup, one of Europe’s largest amateur boxing competitions.

Eddie Hearn, managing director of Matchroom Sport, said: “We are delighted to have William Hill Vegas backing ‘Bad Intentions’ on December 12 at The O2. The main event between Joshua and Whyte is the biggest fight of the year in Britain, with two young, hungry and unbeaten Heavyweights with no love lost looking to prove they are the best of British – it’s going to be a fantastic night.”

The event also sees support Chris Eubank Jr’s WBA World Middleweight title eliminator with Irishman Spike O’Sullivan, while Joshua’s fellow gold medallist Luke Campbell, Liverpool Cruiserweight Tony Bellew and London’s Kevin Mitchell all feature in big fights on the bill.


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