Asian-facing online betting operator LoveBet has signed a two-year deal to serve as the official Asian betting partner of French football club Paris Saint-Germain (PSG).

The agreement leverages the Parisian club's increasing popularity in Asia and gives LoveBet prominent brand exposure at the club's Parc des Princes stadium using Digital Overlay technology, which serves geo-targeted ads on led screens around the pitch according to a broadcaster's audience.

“We are delighted to welcome LoveBet as the club's first ever official Asian betting partner,” said Sebastien Wasels, general manager of PSG Asia. “We believe that LoveBet will be an ideal partner for the Club, and together we will be able to reach and further engage with our growing fan base in Asia.

“The unique appeal of the club in the region makes it the perfect platform for LoveBet to grow its brand. The partnership is a testament to the club’s commitment to Asia and builds upon the successful launch of our Asia Pacific Office and the club’s Asia tour last July.”

LoveBet senior director Edward Li commented: “We are thrilled to announce our partnership with such a premium football club full of traditions and accolades. The growing presence of the club in Asia will help us further promote our brand in the region. PSG is giving the best football experience to the fans and we are providing the best gaming experience to our users, we are the best at what we do so this is a perfect partnership for us.”

LoveBet also serves as a partner to Real Madrid and Barcelona in Spain's La Liga.

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