Online gaming operator bwin.party digital entertainment has signed a new three-year deal to become the official online gaming and betting partner of Italian Serie A champions Juventus FC.
The strategic partnership sees Juventus become the latest European football club to join forces with bwin, with the operator signing similar deals with England’s Manchester United, Spain’s Real Madrid and Germany’s Bayern Munich.
bwin.party said that the sponsorship packages positions the bwin brand “at the centre” of Juventus’ promotional [...]
