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Sponsorship News

DraftKings

DraftKings agrees new NYRA sponsorship deal

DraftKings has agreed a deal with the New York Racing Association (NYRA) to become an official betting partner of Saratoga Race Course and the Belmont Stakes Racing Festival, as well as the presenting sponsor of the Travers.

The 155th running of the $1.25 million DraftKings Travers on 24 August will serve [...]

2 mins read
NASCAR

BetRivers named title sponsor of upcoming NASCAR race in Delaware

Rush Street Interactive’s BetRivers brand has been named as title sponsor of the upcoming NASCAR Xfinity Series Dash 4 Cash race at Delaware’s Dover Motor Speedway.

The BetRivers 200 will take place on Saturday 27 April and is being undertaken in partnership with the Delaware Lottery.

With the recent online launch in [...]

3 mins read

Yolo Group extends Solaride partnership until end of 2025

Tallinn-based technology provider Yolo Group has extended its partnership with Solaride for another two years, providing key support for an educational project focused on building the first solar car in the Baltics.

The deal now runs until the end of 2025, and will see Yolo Group’s branding feature on Solaride’s entry [...]

2 mins read

Codere Online continues Rayados shirt sponsorship in Mexico

Spanish and Latin America-facing operator Codere Online has renewed and expanded its sponsorship of Mexican football club CF Monterrey Rayados.

The operator has served as an official betting partner of the club since 2021, with the new deal extending this collaboration by a further four years.

Codere's logo will maintain its placement [...]

3 mins read

BetMGM to sponsor NASCAR Xfinity Series race in North Carolina

BetMGM has been unveiled as the new naming rights sponsor of the NASCAR Xfinity Series race at Charlotte Motor Speedway in North Carolina.

The operator will be entitlement sponsor of the BetMGM 300 race, which pits up-and-coming NASCAR Xfinity Series drivers against one another in a 300-mile showdown at America’s Home [...]

2 mins read

Betano extends Romanian Football Federation partnership until 2030

Kaizen Gaming’s Betano brand has extended its strategic partnership with the Romanian Football Federation (FRF) until 2030.

The new multi-year agreement includes title sponsorship of the country’s main cup competition, Cupa Romaniei Betano.

“During the past two years, we have shared a common vision with the Romanian Football Federation to take Cupa [...]

2 mins read

BetMGM UK becomes official betting partner of The Jockey Club

BetMGM has been unveiled as an official betting partner of The Jockey Club and sponsor of the Country Hurdle during this week’s Cheltenham Festival.

The new partnership with The Jockey Club, which owns 15 racecourses in Britain, will see BetMGM sponsor a number of flagship races and racedays at Jockey Club [...]

2 mins read

Caesars renews NHL deal and adds IP rights for online casino games

Caesars Entertainment has renewed its partnership to continue as a sports betting and gaming partner of the National Hockey League (NHL) in the United States.

The partnership renewal gives Caesars Digital access to league-owned intellectual property to create NHL-branded online casino games for its iGaming platforms in North America, including Caesars [...]

2 mins read
FanDuel sportsbook

FanDuel partners Carolina Panthers

Flutter Entertainment’s FanDuel brand has been named as the official sports betting partner of the Carolina Panthers, ahead of its launch in North Carolina next week.

The multi-year partnership with the Charlotte-based NFL team will allow FanDuel to leverage team marks across its marketing channels and gives the brand access to [...]

2 mins read

SciPlay signs as multi-year sponsor of Austin FC

Social gaming operator SciPlay has been named as an official partner of Major League Soccer club Austin FC.

The multi-year agreement will see SciPlay serve as the official free-to-play social gaming partner of the Texas-based team, and sponsor of three main areas of the club’s Q2 Stadium.

The company will sponsor the [...]

2 mins read

Tabcorp partners VRC and Nine in landmark Melbourne Cup agreement

The Victoria Racing Club (VRC), Tabcorp and Nine Entertainment have joined forces in a landmark broadcast, media and sponsorship deal for the Melbourne Cup Carnival.

The new agreement runs until 2029, with the Melbourne Cup Carnival to be broadcast on all SKY platforms and the TAB app, with Tabcorp having the [...]

4 mins read

Stake.com agrees UFC sponsorship deal in the Philippines and Macau

Crypto games and sportsbook brand Stake.com has been named as UFC’s official betting partner in the Philippines and Macau.

UFC and Stake will collaborate to offer players exclusive promotions, VIP experiences and exclusive social and digital content featuring UFC athletes, including UFC champion Israel Adesanya, Stake's first ever brand ambassador.

“We're thrilled [...]

1 min read
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