Flutter Entertainment’s FanDuel brand has been named as the official sports betting partner of the Carolina Panthers, ahead of its launch in North Carolina next week.
The multi-year partnership with the Charlotte-based NFL team will allow FanDuel to leverage team marks across its marketing channels and gives the brand access to [...]
Social gaming operator SciPlay has been named as an official partner of Major League Soccer club Austin FC.
The multi-year agreement will see SciPlay serve as the official free-to-play social gaming partner of the Texas-based team, and sponsor of three main areas of the club’s Q2 Stadium.
The company will sponsor the [...]
The Victoria Racing Club (VRC), Tabcorp and Nine Entertainment have joined forces in a landmark broadcast, media and sponsorship deal for the Melbourne Cup Carnival.
The new agreement runs until 2029, with the Melbourne Cup Carnival to be broadcast on all SKY platforms and the TAB app, with Tabcorp having the [...]
Crypto games and sportsbook brand Stake.com has been named as UFC’s official betting partner in the Philippines and Macau.
UFC and Stake will collaborate to offer players exclusive promotions, VIP experiences and exclusive social and digital content featuring UFC athletes, including UFC champion Israel Adesanya, Stake's first ever brand ambassador.
“We're thrilled [...]
Kindred Group’s Unibet brand has been unveiled as the official sportsbook and betting partner of the Professional Fighters League (PFL) in the United Kingdom and France.
The two-year partnership with the mixed martial arts league begins at the 2024 PFL Europe Paris event on 7 March and follows Unibet’s sponsorship of [...]
Kaizen Gaming’s Betano brand has become the official partner of South American football confederation CONMEBOL.
The agreement runs until 2028 and includes sponsorship of CONMEBOL Copa America 2024, which takes place in stadiums across the United States from June.
The agreement also encompasses other competitions under CONMEBOL’s umbrella, including the CONMEBOL Pre-Olympic [...]
Stake has been named by the International Tennis Federation (ITF) as an official betting partner of the Davis Cup and Billie Jean King Cup.
Stake joins an expanding roster of Davis Cup sponsors, including Dunlop, Joma, Quironsalud and Socios, who have committed to support the world’s premier men’s team competition.
Stake also [...]
Online betting and gaming operator BetMGM has agreed an extended partnership with NASCAR team Richard Childress Racing (RCR).
BetMGM will continue as the official sports betting operator of RCR and will serve as a primary sponsor for select races on the No. 3 BetMGM Chevrolet driven by Austin Dillon and the [...]
Betting and gaming operator Betsson has signed up Peruvian professional footballer Paolo Guerrero as its exclusive global casino ambassador.
Aiming to further strengthen Betsson’s presence in Latin America, the deal will see the former Bundesliga striker, and record scorer for the Peruvian national team, promote Betsson’s online casino offering.
“At Betsson, we [...]
SoftConstruct-owned sports data provider FeedConstruct has been named as European regional partner of the Argentine Football Association (AFA).
Continuing to reap the benefits of the country’s 2022 FIFA World Cup win last year, FeedConstruct becomes the latest commercial partner for the AFA, after SoftConstruct’s VBet online betting brand was unveiled as [...]
Online betting and gaming operator Superbet has become the official sponsor of one of Brazil’s most popular football clubs, São Paulo FC.
Superbet replaces Sportsbet.io as the club’s sponsor for the next three years, ahead of the start of the Campeonato Brasileiro Série A in April.
“We are announcing a super partner, [...]
Fanatics Betting and Gaming has become the latest operator to secure access to North Carolina’s sports betting market through a partnership with the NHL’s Carolina Hurricanes.
The long-term deal designates Fanatics as the team’s official sports betting partner, and enables the operator to launch its mobile sportsbook in the market, pending [...]