Sports data provider Sportradar has been named as the preferred betting data partner of the British Basketball League (BBL) and the official data partner of the Grand Prix of Bowls.
The BBL is the UK’s top-flight men's professional basketball league, with 13 teams from England and Scotland competing for the national title, as well as the BBL Cup and BBL Trophy.
Sportradar will be the preferred betting data partner for the 2014/15 season, with the company committing to increasing the number of games covered this season by BBL TV from its previous 30 to 45.
BBL commercial director David Leyden Dunbar said it was a partnership that all BBL fans can benefit from instantly.
“This season we've strived to improve BBL TV's output but the addition of 15 extra live games has only been made possible through Sportradar's investment and support,” he said.
Sportradar’s managing director for data & licensing Johannes Ranke added: “The British Basketball League is such an exciting league, with teams from Glasgow down to Plymouth and one that a lot of the up and coming talent of the UK look up to. The opportunity to help in the development and growth of UK basketball is an exciting one.”
Sportradar has also agreed a new partnership with Nigel Oldfield Sports Promotion (NOSP) to become the official data partner of the Grand Prix of Bowls for the first time.
As part of the deal, the company has also secured audiovisual, data and sponsorship rights to the competition.
The package includes 65 match days in the 2014/2015 season which began last month.
"The live production of Bowls events will further extend Betradar’s turn-key live betting solutions and opens up a great opportunity to build a new market for the service,” the company said.
The acquired data and media rights packages will be distributed via Betradar’s Live Channel Online and Live Channel Retail. The online live streaming solution, launched in August, provides sportsbooks with live pictures of international sporting events to complement betting offerings. Live Channel Retail, the streaming channel for betting shop operators, combines sporting events with live odds and statistics on a single screen.
“We are very excited about the opportunity to work with Sportradar on the Grand Prix of Bowls and we are certain the new ideas and approach will be welcomed by sports fans, punters and bowlers alike,” said Nigel Oldfield, managing director of NOSP, which owns the rights to the competition.
“The sport of bowls offers new ways to enjoy gaming and the improved presentation and initiatives on offer will lead the way for the future of the sport’s development.”
Andrew Palmer, director of sales at Sportradar, added: “NOSP are a forward-thinking organisation with an excellent track record in sports promotions. We have the opportunity to introduce a new sport to our portfolio which is a perfect fit for our company’s objectives.
“We are convinced that we can create exciting new products for our clients around the world and that NOSP can become a valued partner in the future with their ability to deliver content across a range of sports.”