Login/Register
NetEnt
NetEnt
Quickspin
BigTimeGaming

ASA uses child avatars to uncover irresponsibly-targeted gambling ads

4th April 2019 8:41 am GMT
Advertising Standards Authority

The UK Advertising Standards Authority (ASA) has taken action to ban advertisements by five gambling operators which were served on children’s websites, in clear breach of UK Advertising Codes.

The ASA used new monitoring technology in the form of child ‘avatars’, online profiles which simulate children’s browsing activity, to identify ads that children see online.

It heralds the beginning of a new phase in the ASA’s use of technology to help better protect children and vulnerable groups [...]

Continue reading

Subscribe for full access to Gaming Intelligence including premium news content, feature articles, news archive, company profiles and more. Includes subscription to the print edition of GIQ magazine and postage.

Subscribe

Already a subscriber or registered user? Login

Evolution Gaming
Pragmatic Play
Skywind Group
Greentube
Playtech
BigTimeGaming