The UK Advertising Standards Authority (ASA) has taken action to ban advertisements by five gambling operators which were served on children’s websites, in clear breach of UK Advertising Codes.
The ASA used new monitoring technology in the form of child ‘avatars’, online profiles which simulate children’s browsing activity, to identify ads that children see online.
It heralds the beginning of a new phase in the ASA’s use of technology to help better protect children and vulnerable groups [...]
