Sports data provider Sportradar has entered into an exclusive partnership with New York-based interactive content provider Arkadium to transform the way that fans interact with online sports content in the UK.

The multi-year agreement combines Sportradar’s worldwide real-time sports data with Arkadium’s interactive AI product, InHabit, to deliver AI-powered visualisations of sports data to millions of fans and bettors in the UK.

InHabit’s patent-pending technology reads any article and automatically inserts a relevant interactive editorial unit, known as factives, which have been designed to engage the reader and extend the article on which it appears.

The technology has already been used by the likes of USA Today Sports Media Group, SLAM, the Associated Press, FanSided, and other leading US-based publishers.

“Sportradar is obsessed with enhancing the fan experience and we are continually striving to create engaging and unique products that offer the best solutions for publishers and broadcasters to monetise,” said Jonathan Earle, customer director of sports media for Sportradar.

“The way in which sports fans are consuming content has dramatically changed and fans are looking for more interactive, visual stories to help keep them informed of the latest sports news. Partnering with Arkadium will help us to lead the next generation of sports engagement.”

Arkadium president and co-founder Kenny Rosenblatt commented: “Our partnership represents the future of sports marketing. One where fans are deeply engaging with the players and teams they love, while providing publishers and advertisers the time, attention and relevant audiences that they’re looking for. We are excited to bring InHabit to the UK.”

Sportradar has an exclusive agreement with Arkadium to create factives for English Premier League matches and UEFA Champions League matches in a number of languages. Additional sports leagues include the NBA, NFL, MLB and NCAA Football and Basketball.

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