Irish bookmaker Paddy Power has become the first operator to launch Satellite Information Services’ (SIS) coverage of US horse racing, after a deal between the sports broadcaster and US racino Parx Casino and Racing was agreed earlier this year.
SIS added North American thoroughbred racing from the Philadelphia-based track to its SIS+ channel for retail bookmakers, with the live broadcasts of events now available for Paddy Power customers through its website, tablet and mobile apps.
George [...]
