GVC Holdings' bwin brand has been named the principal partner of the 3.Bundesliga, Germany's third highest football league, for the next two seasons.
The deal will see the bwin logo appear on the sleeves of 3.Bundesliga teams' kits – provided they do not have an existing sleeve sponsor – and around the stadiums of the league's twenty teams.
bwin will also be able to advertise around each team's online portals.
The deal may appear to fly in the [...]
