New York-listed Golden Nugget Online Gaming (GNOG) has agreed a deal to sponsor American stock car racing team Front Row Motorsports (FRM).
GoldenNuggetCasino.com will be the primary sponsor of the No. 38 Ford Mustang, driven by Anthony Alfredo, at the NASCAR Cup Series races on 22 August at Michigan International Speedway, [...]
US sports betting and iGaming operator BetMGM has been named as the exclusive sports betting partner of New York-based digital-first news network Cheddar News.
The partnership will see the launch of a new weekly program, Cheddar Bets, offering a first-of-its-kind exploration of the intersection of sports betting and financial markets.
“Cheddar News [...]
Italy’s Football Federation has submitted a proposal to the Italian Government aimed at increasing funding for the sport through a betting levy and relaxation of gambling sponsorship rules.
The federation (FIGC) says that the Covid-19 pandemic has decimated the finances of Italian football clubs, which are said to return €17.30 to [...]
Toronto-listed betting and gaming operator Score Media and Gaming has agreed a new cross marketing deal with North American recreational sports venue operator Canlan Ice Sports.
The agreement will allow theScore Bet mobile sportsbook to benefit from on-site branding at Canlan's network of sports complexes across Canada.
With Ontario's regulated sports betting [...]
Online bookmaker Betway continues to expand its sports sponsorship portfolio, with Bundesliga football club VfB Stuttgart becoming the latest team to agree a partnership with the operator.
The three-year agreement gives Betway premium partner status and brand exposure on the LED screens and on-cam carpets within the Mercedes-Benz Arena, where VfB [...]
GOAT Interactive's Premier Bet brand has become the official African betting partner of Italian Serie A football club AC Milan.
The partnership forms part of Premier Bet's strategy to become a leading betting operator across Africa and will be accompanied by a multi-media and multi-market advertising campaign to coincide with the [...]
New York-listed DraftKings has been unveiled as the exclusive official daily fantasy sports provider of the Boston Red Sox.
The agreement comprises a variety of content integrations and brand exposure for DraftKings throughout the club’s historic Fenway Park, including field level home plate signage and LED branding along the first and [...]
UK-based spread betting firm Spreadex has signed a new shirt sponsorship deal with EFL Championship team Fulham FC.
The deal will see the Spreadex Trading logo feature on the back of all first team shirts for the next two seasons, as well around the club's Craven Cottage stadium, including LED perimeter board [...]
Gaming operator Codere has been named as the official betting partner of Argentina's Club Atletico River Plate.
The agreement with the Primera Division football club gives Codere brand exposure on the sleeves of team shirts through to August 2025, helping to increase brand awareness within Argentina and Latin America.
"This agreement allows [...]
New York-listed Caesars Entertainment has secured exclusive naming rights to the New Orleans Saints' iconic downtown stadium.
The 20-year partnership will see the state-owned building renamed as Caesars Superdome, hosting all Saints home NFL games as well as Super Bowl LIX in 2025.
The venue will also host the 2022 NCAA Men's [...]
Super Group’s Betway brand has agreed a three-year deal to serve as the official betting partner of Bundesliga football club Eintracht Frankfurt.
Betway will benefit from branding on LED screens and cam carpets at the 51,500 seat Deutsche Bank Park stadium, adding to its existing German partnerships with Hertha Berlin, Werder [...]
New York-listed gaming operator Penn National Gaming has expanded its market access deal with NASCAR to bring its Barstool Sportbook to Arizona.
The new multi-year agreement will see Barstool Sportsbook become the exclusive sportsbook of Phoenix Raceway, which is eligible to apply for a license to enter Arizona's newly regulated sports [...]