FanDuel has agreed an exclusive multi-year partnership with American professional golfer and former world number one Jordan Spieth.
The three-time major champion will feature in national television commercials as the face of FanDuel's sportsbook and daily fantasy sports golf products.
Spieth will work with FanDuel on content for social media and responsible [...]
New York-listed DraftKings has been named as an official daily fantasy, sports betting and free-to-play partner of the NFL’s Baltimore Ravens.
The deal marks DraftKings’ first partnership in the state of Maryland and its fifth active strategic agreement with an NFL team.
“With the start of the 2021 NFL season upon us, [...]
Flutter Entertainment-owned FanDuel has been named as the first authorised gaming operator of the Women's Tennis Association (WTA).
The new relationship brings FanDuel’s sportsbook and daily fantasy sports products directly to WTA fans in North, South, and Central America, with the operator also gaining access to WTA trademarks and official scoring [...]
Latin America-facing sports betting operator Playbetr has become an official regional online betting partner of French football club Paris Saint-Germain (PSG).
The three-year agreement will see Playbetr benefit from the installation of Digital Overlay technology at the club’s Parc des Princes stadium, which will target Latin American audiences.
The new system is [...]
Independent bookmaker BoyleSports has been named as the new UK and Ireland betting partner of English Premier League football club Newcastle United.
The two-year agreement will see the operator launch a range of activations, competitions and experiences for Magpies supporters, as well as exclusive promotions and special offers around matchdays.
BoyleSports will [...]
Kaizen Gaming’s Betano brand has agreed a deal to serve as an official betting partner of Portuguese football club SL Benfica.
The three-year agreement will see the Betano logo appear on the sleeves of club shirts for all Primeira Liga games, as well as in all European competitions.
“This is a partnership [...]
Kindred Group’s Unibet brand has signed up its second NFL partner through an agreement with the Pittsburgh Steelers.
The partnership will enhance the Steelers’ fan experience, both at home and at the team’s Heinz Field stadium, with digital collaborations across social media channels and sweepstakes for fans, as well as a [...]
Caesars Entertainment has been named as an official casino partner of the Houston Texans.
The new multi-year deal kicks off ahead of the start of the 2021 NFL season next month, and will see Caesars Rewards sponsor the free-to-play Schedule Pick 'Em game on the Texans official mobile app.
Leading up to [...]
Online bookmaker Betway has secured a new sponsorship deal with SA Rugby, the governing body of rugby union in South Africa.
Betway South Africa will become an associate sponsor of SA Rugby and the world champion Springboks for the next three years, with its branding appearing on the field at home [...]
Wynn Resorts' online sports betting brand WynnBET has named former professional basketball player Shaquille O'Neal as its new brand ambassador.
O'Neal is a four-time NBA champion and regarded as one of the greatest basketball players and centers of all time, and will feature prominently in WynnBET's advertising campaigns across TV, digital [...]
Entain’s bwin brand has extended its sponsorship deals with five German football clubs until the end of the 2023/2024 season.
bwin will continue to support professional football in Germany for a further three seasons as the exclusive sports betting partner of Bundesliga teams Borussia Dortmund, Union Berlin, Cologne, St. Pauli and [...]
Holland Casino is preparing for the opening of the regulated Netherlands iGaming market by agreeing a sponsorship deal with the top two tiers of professional football in the country.
The state-owned casino operator will serve as the responsible betting partner of the Eredivisie and Keuken Kampioen Divisie, enabling the company to [...]