bwin.party’s Ongame has announced its first implementation of casino side games within the poker client following a deal with WMS subsidiary Jadestone.
Ongame said that the “non-intrusive” implementation of side games is designed to increase total operator revenues without cannibalizing on poker, while also enabling the promotion of other gaming products to poker players, which increases long-term player loyalty for the operator brand.
“Entering the casino market is a strategic step for Ongame,” [...]
