Sports betting operator PointsBet has agreed a multi-year deal to serve as an official gaming partner of the NHL’s Detroit Red Wings.
The partnership gives PointsBet prominent brand exposure through television broadcast-visible virtual signage on the ice and LED signage and branding throughout the Little Caesars Arena during Red Wings home [...]
Gibraltar-based online sports betting operator MansionBet has renewed its partnership with Arena Racing Company (ARC) and Jockey Club Racecourses (JCR) to continue its support of British racing into 2021.
The agreement comprises over 360 races across 60 fixtures at racecourses including Market Rasen, Huntingdon, Doncaster and Ffos Las, while MansionBet will [...]
Sydney-listed betting operator PointsBet has been named as an official sports betting partner of the NBA’s Detroit Pistons.
The partnership gives PointsBet full use of Detroit Pistons IP, marks and logos, as well as sponsorship opportunities and brand visibility across various digital and social assets.
As part of the agreement, three-time NBA [...]
Flutter Entertainment-owned FanDuel Group has secured an exclusive multi-year partnership with basketball Hall of Famer Charles Barkley.
The new partnership designates FanDuel as Barkley’s exclusive sports betting and daily fantasy sports partner, with Barkley also serving as the operator’s brand ambassador and spokesperson.
This will see him appear in FanDuel advertising and [...]
Sweden’s social security minister Ardalan Shekarabi has unveiled proposals to tighten restrictions on commercial gambling operators and to use supplier permits as a means of combating unlicensed gambling.
The proposals follow a two-year investigation into Swedish gambling regulations by the Gambling Market Investigation Board (Spelmarknadsutredningen) led by former member of parliament [...]
UK National Lottery operator Camelot has agreed an exclusive partnership to sponsor three of ITV’s most popular Saturday night TV shows.
The deal marks the first time that all three of the British TV channel’s Saturday night shows have been sponsored by one brand, with Camelot set to sponsor The Masked [...]
Google is introducing new controls in YouTube that will allow viewers to block the majority of alcohol and gambling advertisements.
The new control is in response to feedback from consumers who asked for the ability to limit ads in certain categories and is primarily aimed at ads for alcoholic beverages, with [...]
Today we reveal the fourth category of The Gaming Intelligence Hot 50 2021 - Marketing
Our festive celebration of the most talented, innovative and inspiring people working in iGaming will see a new category revealed each day.
The Gaming Intelligence Hot 50 marketing gurus are:
Peter Bennett, head of brand marketing, PlayOJOVictoria Bonner, [...]
The UK Government today launched its long-anticipated review of gambling laws, with the findings to be used to inform any changes to the Gambling Act 2005.
Alongside announcing the launch of the review, culture secretary Oliver Dowden also confirmed that the minimum age for buying lottery products will be raised from [...]
The NBA’s Detroit Pistons has agreed multi-year partnerships with operators DraftKings and FanDuel Group, ahead of the launch of mobile sports betting and iGaming in the state of Michigan.
DraftKings and FanDuel have both been named as official sports betting partners of the Pistons, while DraftKings will also serve as the [...]
Sydney-listed gaming operator Tabcorp has been fined AUD$30,000 for publishing an illegal inducement to gamble.
The ruling was handed down on November 25 by Sydney’s Downing Centre Local Court and published Monday, and concerns an Instagram post from December 2019.
Regulator Liquor & Gaming NSW launched an investigation after a former Tabcorp [...]
US gaming operator BetMGM has been named as the first official gaming partner of the NFL’s Pittsburgh Steelers.
The partnership features a number of fan-focused assets such as presenting sponsorship of the Steelers Kickoff pregame show, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and signage.
“We are [...]