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Betsson seals first football sponsorship deal with UD Ibiza

Stockholm-listed gaming operator Betsson has been unveiled as the new sponsor of Spanish third division football club UD Ibiza.

Marking the operator’s first football sponsorship deal, the deal will see Betsson’s logo feature on the shirt sleeves of all first team matchday shirts in Spain’s Segunda Division B, with the operator [...]

2 mins read

DraftKings signs betting partnership with Premier Lacrosse League

New York-listed betting and gaming operator DraftKings has been named as the exclusive sports betting partner of the Premier Lacrosse League (PLL).

The partnership gives DraftKings access to official PLL marks and logos including team, league and jersey marks on all of its platforms and media channels, as well as in-stadium [...]

2 mins read

Parimatch renews UFC partnership until 2021

Eastern European-facing retail and online betting operator Parimatch has renewed its partnership with mixed martial arts (MMA) organization UFC.

The new deal sees Parimatch remain as the official betting and wagering partner of the UFC for the Europe and CIS region until the end of 2021.

‘We took a bet when we [...]

1 min read

Spain sees strong iGaming growth ahead of new advertising restrictions

Spain’s regulated online gaming market recorded a 12.5 per cent increase in first quarter gross gaming revenue, driven by strong performances across all products.

Gross gaming revenue (GGR) amounted to €217.97m in Q1 2020, with sports betting accounting for half of total market GGR at €110.62m, an increase of 8.65 per [...]

1 min read

Denver Broncos sign up BetMGM as latest sports betting partner

Roar Digital's BetMGM brand has been named as an official sports betting partner of the Denver Broncos.

Following in the footsteps of FanDuel and Betfred, the multi-year agreement will allow BetMGM to benefit from in-stadium promotions and signage, and the development of a new BetMGM lounge at Empower Field at Mile [...]

2 mins read

Betclic seals sports betting partnership with French football leagues

Online betting and gaming operator Betclic has been named as a new sports betting partner for France’s top two football leagues.

The agreement with the French Professional Football League (LFP) sees Betclic become the official sports betting platform for Ligue 1 Uber Eats and Ligue 2 BKT for the next three [...]

2 mins read

Betway named headline sponsor of cricket in South Africa

Online betting and gaming operator Betway has been named as the headline sponsor of Cricket South Africa.

The three-year agreement sees Betway become the headline event partner of both the one-day international and Test formats for Proteas men, as well as official sponsor of the T20 Proteas men’s team and Momentum [...]

2 mins read

PointsBet becomes first sportsbook to partner MLB franchise

Australian and US sportsbook operator PointsBet has been named as an official gaming partner of Major League Baseball (MLB) franchise Detroit Tigers.

The exclusive multi-year deal begins for the upcoming 2020 season and grants PointsBet in-stadium signage and branding at Comerica Park stadium, along with a sponsored presence on Detroit Tigers [...]

2 mins read

Betsafe prepares for Kenya launch with new sponsorship deals

Betsson's Betsafe brand is launching in Kenya, supported by new sponsorship deals with two Kenyan Premier League clubs.

Bet High Kenya, which operates the Betsafe brand locally, has partnered Gor Mahia and AFC Leopards, replacing SportPesa as their sponsor.

“We will be launching in the Kenyan market very soon and our top [...]

2 mins read
GVC Holdings

GVC sponsors Belgrade tennis event to support COVID-19 relief

The GVC Global Foundation has been named as the title sponsor of the Eastern European Tennis Championship, which began yesterday and will raise funds to support COVID-19 relief efforts.

The Belgrade tournament features several players from the world’s top 20 in the men’s and women’s games over a six-week period which [...]

3 mins read

Betfred signs as an official partner of the Denver Broncos

Betfred USA Sports has unveiled a multi-year partnership with the NFL’s Denver Broncos as it prepares for the launch of its new retail sportsbook in Colorado.

This will see Betfred open a sports betting lounge outside the Empower Field at Mile High stadium, and also gain access to in-stadium signage and [...]

3 mins read

Spain lifts gambling advertising restrictions

The temporary gambling advertising restrictions introduced in Spain during the COVID-19 pandemic to protect consumers will be lifted today.

The restrictions came into force in April, limiting TV and radio advertising for gambling to the hours of 1am to 5am and prohibiting all promotional activity aimed at acquiring new customers, rewarding [...]

1 min read
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