Kindred Group’s Unibet brand has been named as the new official training wear partner for EFL Championship club Leeds United for the upcoming 2023/24 season.
The agreement will see the Unibet brand feature on the men’s and women’s training wear, as well as the men's first team coaching staff kit.
Leeds was [...]
MGM Resorts-owned LeoVegas Group has agreed a new shirt sponsorship deal with EFL League One side Blackpool FC.
As the principal partner and sponsor of the English tier three football club, LeoVegas’ logo will feature on the front of all 2023/24 first-team adult shirts, as well as across in-stadia assets such [...]
bet365 has expanded its existing sportsbook partnership with mixed martial arts organisation UFC to include a number of additional European jurisdictions.
For the third consecutive year, bet365 will continue as the exclusive official sportsbook partner for UFC in the United Kingdom and Ireland, with the expanded agreement also taking in Bulgaria, [...]
Online betting and gaming operator 10bet has been unveiled as an official betting partner of the South African men's national team.
The four-year deal will see 10bet South Africa become an official partner of the senior men’s national team.
“We are delighted to partner with 10bet South Africa,” said South African Football [...]
New York-listed casino operator Las Vegas Sands has announced eight-time LPGA Tour champion Minjee Lee as the company's first female brand ambassador.
Through the new partnership, Sands and Lee will highlight the developmental and leadership skills athletics can bring to young women, while promoting women's golf at the company's global resorts [...]
Flutter Entertainment’s FanDuel brand has been unveiled as the Canadian Football League’s (CFL) first authorized gaming operator and an official sportsbook partner.
The agreement will enable FanDuel players in Ontario to place wagers on the CFL through in-game player propositions and futures bets.
“Responsible sports wagering is another way for our league [...]
Betting and gaming operator Napoleon Sports has agreed a new sleeve sponsorship deal with Belgium’s most successful football club, RSC Anderlecht.
The agreement runs for the next four seasons and will see the operator’s brand feature on the sleeves of the men's and women's team shirts, as well as across the [...]
Asia-facing betting and gaming operator W88 has been named as the new official shirt sponsor of newly promoted English Premier League side Burnley FC.
The deal for the 2023/24 season will see the operator’s brand featured on the front of the club’s men’s and women’s shirts, with branding also featuring across [...]
English Premier League side Fulham FC has agreed a record sponsorship deal with Asian-facing betting operator SBOTOP.
The operator has been unveiled as the new front of shirt sponsor and principal partner of the club for the 2023/24 season, with the SBOTOP logo to feature on the Men’s first team kit [...]
Stockholm-listed betting and gaming operator Betsson has agreed a sponsorship deal with Argentina’s biggest football club, Club Atletico Boca Juniors.
The strategic alliance will see Betsson’s logo feature on the upper front of the men’s and women’s first division football shirts for all local and international matches until the end of [...]
TAB NZ has been named as an official FIFA Women’s World Cup 2023 supporter for New Zealand at this year's tournament in Australia and New Zealand.
TAB will be seen as an official supporter for this year's tournament in July and August at the New Zealand venues - Eden Park, Waikato [...]
Online betting and gaming operator Betclic has become an official betting partner of mixed martial arts organisation UFC in France, Poland and Portugal.
The agreement will also see Betclic become the presenting partner for UFC Fight Night Paris taking place at the Accor Arena on 2 September, with the operator’s brand [...]