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Sponsorship News

Betfred extends sponsorship of World Snooker Championship

UK bookmaker Betfred has extended its long-running sponsorship of the World Snooker Championship.

The extended agreement will see Betfred continue to sponsor the tournament until at least 2022, having first sponsored the event in 2009.

With a televised audience of 500m, the World Snooker Championship brings together the world’s top 16 players, [...]

2 mins read

Monkey Knife Fight signs fantasy sports deal with MLB’s Miami Marlins

US daily fantasy sports operator Monkey Knife Fight (MKF) has agreed a new partnership with Major League Baseball's Miami Marlins.

MKF will serve as the team’s official fantasy sports partner, benefiting from prominent in-stadium branding and exposure on the Marlins’ online , radio and television assets.

The operator, which last month partnered [...]

2 mins read

Leeds United signs record shirt sponsorship deal with SBOTOP

Newly promoted English Premier League football club Leeds United has signed the largest commercial deal in its history through a sponsorship agreement with Celton Manx’s new sports betting brand SBOTOP.

The multi-year partnership will see SBOTOP serve as a principal sponsor of the club, with its logo to feature on the [...]

2 mins read

BetMGM signs as an authorised gaming partner of NASCAR

MGM and GVC Holdings' US sports betting brand BetMGM has agreed a multi-year deal to serve as an authorized gaming operator of NASCAR.

Beginning next year, BetMGM will gain rights to NASCAR marks and will offer live, in-play betting through the BetMGM mobile app, social media channels, and in BetMGM retail [...]

2 mins read

PointsBet named exclusive gaming partner for three Colorado-based teams

US sports betting operator PointsBet has entered into a wide-ranging partnership with Kroenke Sports & Entertainment (KSE) to become the official gaming partner for three professional US sports teams based in Colorado.

The multi-year partnership makes PointsBet, which is headquartered in Denver, the official and exclusive partner of the NBA’s Denver [...]

4 mins read

Betway signs as official sponsor of Real Betis Balompié

Online betting and gaming operator Betway has agreed a two year deal to serve as the official shirt sponsor of Spanish top-tier football club Real Betis Balompié.

The sponsorship agreement will see the Betway logo appear on Real Betis shirts from the start of the 2020-21 La Liga season, with the [...]

2 mins read

DraftKings expands exclusive MLB fantasy sports partnership

New York-listed DraftKings has agreed a multi-year extension to serve as the official and exclusive daily fantasy sports (DFS) partner of Major League Baseball (MLB).

The agreement includes an expanded partnership providing for an increase in DraftKings’ content rights, product integration, prizing and continued use of MLB images and video within [...]

2 mins read
Winamax RC Strasbourg

Winamax agrees three-season sponsorship of RC Strasbourg Alsace

French online gaming operator Winamax has agreed a three-season sponsorship deal with Ligue 1 football club RC Strasbourg Alsace.

The sponsorship deal will see the Winamax logo appear on the front of RC Strasbourg Alsace’s away shirts and on the back of home shirts, with the operator also gaining prominent branding [...]

2 mins read

FDJ extends sponsorship of Olympique de Marseille and Olympique Lyonnais

Paris-listed gaming and lottery operator La Francaise des Jeux (FDJ) has extended its sponsorship of French Ligue 1 football clubs Olympique de Marseille and Olympique Lyonnais.

The new sponsorship agreements will run until the end of the 2021/22 season, giving FDJ’s sports betting brand ParionsSport prominent visibility at the clubs’ stadiums, [...]

3 mins read

W88 signs Crystal Palace shirt sponsorship deal

Asia-facing betting and gaming operator W88 has signed a new one-year shirt sponsorship deal with English Premier League football club Crystal Palace.

W88 will serve as the club's shirt sponsor for the 2020/21 season, which begins in September, with the operator’s logo featuring on the front of the club’s adult home, [...]

2 mins read

PointsBet becomes official sports partner of NBA’s Indiana Pacers

Australia and US sports betting operator PointsBet Holdings has entered into a multi-year agreement to become an official sports gaming partner of the NBA’s Indiana Pacers.

The deal with Pacers Sports & Entertainment will allow Pointsbet to display its brand along the out-of-bounds space between the baseline and the team bench, [...]

3 mins read

BetMGM agrees PGA Tour official betting partnership

Roar Digital's BetMGM brand has been named as the latest official betting operator of the PGA Tour.

The multi-year content and marketing deal gives BetMGM the rights to use PGA Tour marks in the US, advertising rights within Tour media and partner platforms, as well as content and video rights for [...]

2 mins read
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