Online betting and gaming operator Betclic has become an official betting partner of mixed martial arts organisation UFC in France, Poland and Portugal.
The agreement will also see Betclic become the presenting partner for UFC Fight Night Paris taking place at the Accor Arena on 2 September, with the operator’s brand [...]
Greentube-owned online casino brand StarGames has been unveiled as the new sponsor of German football club Hannover 96 for the 2023/24 season.
The sponsorship deal will see the operator’s logo feature on the 2. Bundesliga team’s training and warm-up kits, as well as on advertising displays in the Heinz von Heiden [...]
Asian betting operator BK8 has been named as the new principal and front of shirt sponsor of English Premier league football club Aston Villa.
The three-year deal will see the operator’s brand featured on the front of Villa’s three shirts until the end of the 2025/26 season.
The club’s third kit, which will be unveiled later in [...]
Netherlands-licensed online casino operator OneCasino has been unveiled as the shirt sponsor for newly promoted Dutch Eredivisie team Almere City FC.
Almere City will debut in the Dutch first division during the 2023/24 season after gaining promotion this season from Eerste Divisie, the second tier of Dutch football.
“OneCasino is delighted to [...]
Flutter Entertainment’s Sky Bet has signed a record five-year partnership with the English Football League (EFL) to continue as the League’s title partner until the end of the 2028/29 campaign.
Building on a decade-long partnership, the new sponsorship fee represents a 50 per cent increase from Sky Bet, providing significant revenue [...]
Asia-facing gaming operator FUN88 has been named as the official Asian betting partner for English Premier League football club Newcastle United.
FUN88 has served as the club’s shirt sponsor for the past six years, but has now redefined its agreement into a betting partnership for the 2023/24 season and beyond.
As part [...]
Betsson Group-owned iGaming brand Betsafe has extended its long-standing sponsorship deal with the Lithuanian Basketball Federation (LKF).
Betsafe will continue to support Lithuanian basketball as the main sponsor of the men’s national team, ahead of the FIBA Basketball World Cup, which takes place in Japan, Indonesia and the Philippines later this [...]
Stockholm-listed operator Betsson has agreed a new sponsorship deal in Argentina with Racing Club de Avellaneda for the upcoming 2023/24 football season.
The agreement will see the operator’s logo feature on the upper back of both the men’s and women’s First Division football shirts at local and international matches.
Betsson CEO Jesper [...]
Flutter Entertainment has been unveiled as the new headline sponsor of Cure Leukaemia’s flagship cycling event, The Tour 21.
Flutter has partnered the £1 million fundraising event for the next three years, with The Tour 21 taking place one week ahead of the professional Tour De France race.
The 2023 event takes [...]
European online betting and gaming operator Novibet has been named as an official betting partner of the 2023 Tattersalls Irish Guineas Festival at The Curragh Racecourse in Ireland.
The operator will sponsor six of the races across the three-day festival, including the Novibet Emerald Mile opening day on Friday 26 May, and [...]
BetVictor is looking to expand its presence in Canada after becoming the official sports betting partner for the 2023 Canadian Elite Basketball League (CEBL).
The 2023 CEBL season tips-off on Wednesday May 24 as the Ottawa BlackJacks host the defending 2022 Champion Brampton Honey Badgers.
The CEBL, which features 10 teams located [...]
Online betting operator 1xBet has agreed a partnership with the Peruvian Football Federation (FPF) to become the main sponsor of Liga 2, the country’s second-highest football division.
The initial one-year agreement seeks to increase the visibility of Liga2, with FPF president Agustín Lozano stating that the alliance reaffirms the federation’s commitment [...]