Malta-based casino games provider Betsoft Gaming will launch its content in Colombia’s regulated iGaming market through a deal with platform provider R. Franco Digital.

Betsoft said that the strategic content partnership was an important pillar of the supplier’s expansion into Latin American markets through 2019.

R. Franco will integrate Betsoft’s games, including its Slots3 portfolio, onto its IRIS platform. This will allow games to be made available to R. Franco’s operator partners in the market, including leading operator Betplay Colombia.

“At Betsoft, we pride ourselves on providing the best quality slot games and experiences to players around the world, so we are thrilled to be able to enter the Colombian market with such a bang,” said Betsoft marketing director Annamaria Anastasi.

“By partnering with R. Franco Digital, who believe in populating their platform with the best content the international iGaming industry has to offer, players of Colombia’s highest-profile online casino will be able to experience Betsoft’s trademark blend of storytelling, gameplay, and audio-visual excellence very soon.”

The agreement also provides a framework for the introduction of new Betsoft content over time, in Colombia and in other markets where R. Franco’s IRIS platform is used by operators.

“Betsoft is one of the industry’s leading providers of high-quality gaming experiences, so we are proud to be integrating their portfolio of innovative content into our platform,” said R. Franco Digital managing director Miguel Angel Lazaro.

“From audio-visual presentation to optimised interface design, high-fidelity 3D assets to inventive themes and gameplay, we are confident that Betsoft’s games will resonate with a wide audience of players in Colombia today and in other markets in the future. We look forward to maintaining and building upon this partnership for years to come.”


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