Free-to-play sports games specialist SportCaller has appointed former Grand Parade founder Andy Clerkson as the company’s first chairman.

Clerkson founded London-based creative studio Grand Parade in 2007 before selling to William Hill in 2016, at which time he joined the UK bookmaker as business development director.

For the past year he has been based in New Jersey, working with William Hill to help the operator expand into newly regulated states in the US.

“I’m thrilled that Andy is joining us,” said SportCaller managing director Cillian Barry. “His experience as a founder, successfully steering Grand Parade from start-up to scale-up, is invaluable for us. I look forward to working with him on strategic direction, new product and the fun stuff like corporate governance as we extend our reach in different markets around the world.

“It’s been a particularly busy period for the company with the World Cup proving a huge success with unprecedented levels of engagement across our games. We have some really exciting plans in place for the next few months and are looking forward to bringing the most engaging free-to-play sports games to more players than ever before.”

SportCaller first launched its free-to-play jackpot games model with Channel 4 and Sky Bet in the UK in 2014, and has significantly expanded its global footprint this year, working with leading operators such as GVC, Paddy Power Betfair and William Hill.

This has seen the company expand its product suite and contextual bet prompts into 22 countries including Spain, France, Italy, Greece and the US, alongside a number of countries in Asia and Africa.

“The free-to-play market has exploded recently and SportCaller are driving the innovation in the sector, so it’s a great time to be joining as chairman,” Clerkson said. “What is really exciting is the potential for further growth around the world, not least in the US following the repeal of PASPA.

“I look forward to working closely with Cillian and his team to continue developing the strategy, which is all about value creation for our partners and their players.”